The Associated Press has won the NFL commercial photography contract, which has been the territory of Getty Images for the last five years. In 2004 the NFL deal helped propel Getty’s ascent in the commercial sports licensing business. The contract deals with licensing NFL photos for commercial use, which is separate from the photo agencies’ wire service coverage of NFL events. Is this a new business model for AP?
Sunday, April 12, 2009
AP wins NFL photo contract from Getty Images
The Associated Press has won the NFL commercial photography contract, which has been the territory of Getty Images for the last five years. In 2004 the NFL deal helped propel Getty’s ascent in the commercial sports licensing business. The contract deals with licensing NFL photos for commercial use, which is separate from the photo agencies’ wire service coverage of NFL events. Is this a new business model for AP?
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