Friday, September 11, 2009

Media, Marketers and Agencies Challenge Nielsen's Ratings Monopoly

Nielsen Media Research's core business -- TV ratings -- is up for grabs. The Coalition for Innovative Media Measurement, a consortium of the top media companies, ad-buying agencies and marketers was formally announced today by 14 of Nielsen's biggest clients as a way to to "provide various constituents of the media business to develop better metrics." The announcement was made in new York.

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