Frank N. Magid, 78, the television "news doctor" whose survey research and advice to local television stations in the 1970s resulted in co-anchors who chatted between stories, fast-paced graphics, sports tickers and live shots, and a heavy reliance on both crime coverage and feel-good segments, died of lymphoma Feb. 5 at Santa Barbara [Calif.] Cottage Hospital. "Action News," as Mr. Magid dubbed his format, revolutionized broadcast news operations from Cedar Rapids to Kuala Lumpur.
Wednesday, February 10, 2010
Frank Magid, creator of "happy news," dead at 78
Frank N. Magid, 78, the television "news doctor" whose survey research and advice to local television stations in the 1970s resulted in co-anchors who chatted between stories, fast-paced graphics, sports tickers and live shots, and a heavy reliance on both crime coverage and feel-good segments, died of lymphoma Feb. 5 at Santa Barbara [Calif.] Cottage Hospital. "Action News," as Mr. Magid dubbed his format, revolutionized broadcast news operations from Cedar Rapids to Kuala Lumpur.
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