Friday, May 28, 2010

Newspaper industry betting Apple's Jesus tablet can work a miracle

A photograph ofNorwegian Prime Minister Jens Stoltenberg sitting in an airport lounge at Newark airport using an iPad was released by government officials, captioned: "The Prime Minister is working at the airport." It prompted headlines across the world: the Norwegian PM is running his country via iPad.

It has been just one of many examples of the hype around the device. The queues of tech disciples wanting to buy it during the past month is testament to that. In fact it has been dubbed the "Jesus tablet" for the belief it appears to inspire. But that also reflects the hope it offers to traditional publishers - the newspaper and the book industry - to arrest the decline in sales and circulation, or at least offer the chance to tap new revenue streams.

The early signs are encouraging.

Click on the title to read the full story.

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