Monday, June 7, 2010

Oprah's new cable network is sewing up ad deals

Oprah Winfrey, the queen of daytime TV, is extending her rule to Madison Avenue. OWN: The Oprah Winfrey Network, the talk show host's namesake cable channel, which is set to debut Jan. 1, is close to finalizing a sizable ad deal with General Motors, sources tell The Post. The deal, if closed, would mark the third major sponsorship agreement for OWN, following notable deals with Procter & Gamble and Kohl's. New York Post

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