Old Spice and the Sweet Smell of Social Media Success

Incredible success of Old Spice social media campaign is recorded by TechNewsWorld. One of a number of Youtube offerings (above) is soaring well over two million viewings. "Maybe someone will find a way to measure just how much office productivity fell off a cliff earlier this week when Old Spice began its campaign involving its sexier-than-thou commercial spokesman, Isaiah Mustafa, soliciting questions on the company's Twitter feed and then (almost immediately) answering them. You've seen his TV spots, no doubt: Mustafa's always-shirtless character, who probably did just walk off the cover of a Harlequin romance, strolling from one manly-man situation to another in the space of 30 seconds, usually while dressed in a bath towel. "Hello ladies," he croons. "Does your man look like me?