Thursday, July 8, 2010

The Decision: media spectacular or simply stupid?

Christian Science Monitor on the astonishing media spasm "cooked up" with the eager assistance of ESPN. LeBron James is going to the Heat incidentally, after all those commercials got played: The announcement came during the 9 p.m. Eastern time hour-long TV special – "The Decision" – cooked up by James, which was broadcast from the Boys and Girls Club of Greenwich, Conn. The statement upon which the sporting world hung took about as much time to say as, "Man, I'm really in the mood for some chicken wings tonight.

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