Wireless upstarts score on new subscribers

The new wireless companies Wind Mobile and Mobilicity appear ready to scoop up as much as one-third of new subscribers signing up for cellphone plans in the current fiscal quarter, according to analysts findings. The prediction is laid out in the Globe and Mail story linked. The story notes that incentives are playing a part, but so too must be the body of ill-will created by the big three. Aggressive and unhelpful techniques have left a clientele ready to bolt in any direction. There is apparently no sense of loyalty. Who knows if the new providers will do better.