Canada's newspaper associations join forces

Canada's two leading newspaper lobby groups are joining forces under a new banner: Newspapers Canada. The Canadian Newspaper Association and the Canadian Community Newspaper Association have worked together under shared management for more than two years. The new name, logo and tagline — "Trusted, Connected, Targeted" — are designed to give the association a united front for more marketing power. "The new branding reflects the current industry and its future," Newspapers Canada president and CEO John Hinds said in a release.