Wednesday, June 22, 2011

Olbermann beats Spitzer for young demo

None of these guys may be your cup of tea, but in the battle for 25 to 54 year olds, it appears that the newly launched Keith Olbermann is beating Eliot Spitzer on CNN. (from left Olbermann, Spitzer, O'Reilly and O'Donnell). Olbermann is now on Current TV after his stormy departure from MSNBC. In fact, Olbermann is far behind Fox News and his old employer in this demo. According to Nielsen Co. ratings, Olbermann's new "Countdown" drew 179,000 viewers age 25 to 54, the young adult demographic favored by advertisers. Figures for total viewers in the 8 p.m. EDT Monday hour were not immediately available. In comparison, "The O'Reilly Factor" on Fox News Channel had 735,000 young adult viewers. On MSNBC, Olbermann's replacement, Lawrence O'Donnell, drew 237,000 such viewers, while CNN's Eliot Spitzer had 89,000. In a statement, Current TV said it was happy with the show. Olbermannsaid he was pleased.

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