Toronto Star launches World Weekly

The Toronto Star today launched a Saturday supplement which it says will be available only to home subscribers. It's called World Weekly and contains the work of various Star writers, including the recently hired Tony Burman, late of al Jazeera. The section is largely promoted on the front page this day, encouraging anyone who, for example, picked up the Star for free in a coffee shop, to subscribe. And for those who are looking for a serving of the Star's world view, it may be just the thing. Considering the direction of reading habits however, World Weekly seems like a long shot as a subscription builder.