Thursday, June 21, 2012

Rogers applies to bring MLB Network channel to Canada

Rogers Communications Inc., corporate parent of the Toronto Blue Jays, has applied to the CRTC to bring the MLB Network baseball channel to Canada.
In its application to the federal broadcast regulator, the company says the new channel would complement the games already broadcast in Canada, akin to what the NFL Network does for football games.
“We believe the uniqueness of the MLB Network service, with its attractive and unique programming, will respond to consumer demand and help drive additional analog customers to our digital platform,”
Rogers said in its application. The cable company also said it is already competing with unregulated online services that broadcast baseball games.

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