Television is a winner in US presidential election

Almost 70 million people watched the first Obama v Romney face-off, the overwhelming majority of them on a television set, or at least a television channel. Meanwhile both sides are engaged in record levels of television advertising, much of it localised.

Television companies will benefit most from absorbing the $1 billion the campaigns combined are expected to spend on the presidential race alone. They are already talking in the key swing states of advertising fatigue and the possibility that saturation is dulling the impact.

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