Saturday, January 19, 2013

Hearst magazines to appear on iPad before print


A a new deal between Hearst and Apple takes the emerging trend of tablet reading into new territory by offering iPad versions of the publisher's titles on Apple's App Store before they appear in print.
The Apple Newsstand feature is called "Read Them Here First," and covers the entire stable of Hearst's magazines, including Esquire, Popular Mechanics, Marie Claire, The Oprah Magazine, Road & Track, Cosmopolitan, Elle, andHGTV Magazine. First discovered by AllThingsD, the feature was quietly rolled out earlier this week, with Hearst only mentioning it via Facebook and Twitter links to the story.

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