A commercial for ING Direct that asked if consumers are “suffering from RSP” has been pulled after it was criticized for making light of mental illness.
The commercial, which launched earlier this month and was produced by Toronto agency John St., was shot in the style of a pharmaceutical ad. Blue-toned images of a man lying listless on the couch and staring into space in his backyard, played with dramatic music and voice-over statements such as “I hadn’t been feeling like myself for a while,” and “I wasn’t sleeping.”
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The commercial, which launched earlier this month and was produced by Toronto agency John St., was shot in the style of a pharmaceutical ad. Blue-toned images of a man lying listless on the couch and staring into space in his backyard, played with dramatic music and voice-over statements such as “I hadn’t been feeling like myself for a while,” and “I wasn’t sleeping.”
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