Sunday, April 19, 2015

Hillary Clinton’s YouTube launch may hold lesson for Canada: Susan Delacourt

The Star's Susan Delacourt writes:
"Politicians and the media need each other, especially during an election campaign — or so the conventional wisdom goes.
"But the launch of Hillary Clinton’s bid for the U.S. presidency this week shows the ways in which that symbiotic relationship is unravelling — in what could be also be a sneak preview for media-political dealings in the coming federal election in Canada.
"Clinton, entering the race officially last weekend, tossed away all the traditional tools of campaign launches — no podium, no speech, no press conference. "Instead, she announced her candidacy with a carefully staged video featuring the would-be president with everyday Americans. On Sunday afternoon, U.S. political reporters were cooling their heels, waiting for the video release through social media."
The whole column

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