Blue Ant Media says Cottage Life rerun rules dampen profits

Excerpt from James Bradshaw' Globe and Mail story:

"Specialty TV networks have begun jostling for position after the Canadian Radio-television and Telecommunications Commission (CRTC) opened the door to looser Canadian-content rules in a decision stemming from a major hearing called Let’s Talk TV. The regulator promised to scrap daytime quotas for specialty networks, which vary by channel but average about 60 per cent, while setting an across-the-board 35-per-cent quota for the evening prime-time hours.

"But those new rules will not go into effect until channels renew their licences, which in many cases will not be for years. Cottage Life’s licence runs until Aug. 31, 2018. Some channel owners have begun making moves to shake up their schedules sooner."
The whole story
(Do we really need a whole channel devoted to cottage life? Maybe a one-hour program on another channel would cover the ground.)