Saturday, December 19, 2015

How the business is changing!

This series, announced last March, is airing its first episode Saturday night at 7 p.m. (the usual W5 time slot) From Bell Media's initial announcement last March:
"The customer is always right! CTV announced today from Prime Time in Ottawa the start of production on the new one-hour reality series pilot, DREAM FUNDED: LET THE CROWD DECIDE, produced by CTV in association with Entertainment One (eOne), Highway Entertainment, and United Artists Media Group. The pilot is the first project from Bell Media’s partnership with United Artists Media Group (a newly formed joint venture among MGM, Mark Burnett, Roma Downey, and Hearst Entertainment) and Omnicom Media Groups’ Highway Entertainment. Hosted by TSN’s James Duthie, DREAM FUNDED: LET THE CROWD DECIDE offers entrepreneurs the opportunity to earn up to $50,000 by pitching their untested business ideas to a crowd of 100 real consumers. Production begins today in Toronto through March 10.
“'DREAM FUNDED puts an entertaining spin on the crowd-funding phenomenon, where the crowd invests in everyday products, making dreams come true for emerging entrepreneurs while creating a feel-good show,” said Phil King, President – CTV, Sports, and Entertainment Programming. 'With our partners’ stellar background in non-scripted entertainment, we anticipate the pilot will deliver high-stakes drama and real-life happy endings.'”
Link to announcement

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