The Globe and Mail's James Bradshaw writes:
"Rogers Communications Inc. will offer its popular Sportsnet television stations through a stand-alone streaming service, severing the ties that have bound live sports broadcasting to traditional television.
"Starting on April 1, the company will offer Sportsnet Now – an app that streams the live feeds from Sportsnet’s main regional TV stations, plus its One and 360 networks – as a separate online subscription costing $24.99 a month. Anyone can sign up, regardless of whether they get cable TV or are an existing customer with Rogers.
"The decision to detach coveted and expensive sports programming from the traditional TV system – which remains the financial engine for broadcasters and media companies such as Rogers Media – is a leap of faith for the industry, and carries some risk."
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