Interesting article about how The New York Times is adapting to the digital age

Ken Doctor writes in the Nieman newsletter (except):
Just within the last year, the Times literally reinvented itself on mobile with a model-setting news app, well suited to take advantage of all the attention smartphones drive. With more than 55 percent of its digital audience now coming from mobile, it seems to have left the disappointing desktop era behind, with its own website still a less-than-satisfying representation of the printed Times. But its 2016 progress must only serve as prologue, as CEO Mark Thompson has laid out a fast march to 2020, including the doubling of most things digital. With Times readers now supplying nearly $6 of every $10 in Times revenue, the company’s bond with its audience gains even greater importance. And that makes Dean Baquet’s strategic editorial leadership all the more essential.
The whole article