Friday, July 21, 2017

The end of anchors?

H.G. Watson writes on the J-Sourse web page:
"If you watched the early evening newscast on CityNews in Toronto recently, you might have noticed someone missing — the anchor.
"That’s because since 2015, CityNews has been experimenting with cutting out the middleman during their early evening newscasts. At 5 p.m. and 6 p.m. there are now no anchors to be found. Instead, reporters are running the show, throwing to each other’s stories from the field and in the studio. It’s a model that CityNews is looking to export as they expand to five new markets in the next year.
"Dave Budge, Rogers Media’s vice president of news and information for television told J-Source that the new anchorless newscast model emphasizes the work journalists are doing in the field. 'What we’ve found is the audience trusts and responds to those working reporters even more profoundly than they do to an anchor who is in a studio who is doing little more than reading introductions to those reporters’ stories,'” he said.

No comments:

Blog Archive