Wednesday, September 6, 2017

Globe and Mail to tap into online data to help reshape daily newspaper

The Globe and Mail is putting more faith in algorithms as part of a newspaper redesign that’s influenced by what’s trending on its website.
A print revamp that launches Dec. 1 will incorporate news and topics that already have a proven track record with readers online, publisher Phillip Crawley said in an interview with CP on Tuesday.
Editors will ultimately decide which stories land in the paper, but their choices will be informed by what the Globe’s internal tracking systems have tabulated online.
"Instinct of an experienced editor … can’t ever be substituted, but when you’ve got data which constantly feeds and gives you great clarity, there will be great surprises.”
It’s part of a larger overhaul of the Globe’s newspaper that will see its weekday sections reduced to two: News and Report on Business. Stories from Sports will appear in Report on Business while Life and Arts will be folded into the News section. (CP)

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